How much is aimware discounted when on sale

When aimware goes on sale (i.e Easter Sale, Summer Sale, Halloween Sale, Christmas Sale) how much is the discount? 10%, 20%, 30%

Max 23% for the Lifetime

Does the 23% also apply to the 30 Day, 90 Day, 360 Day or only for lifetime?

Lifetime only.
I don't remember the rest but its less than 23%

Thanks Ricky